SUNING.COM(SZ:002024) Huan Qiu Wang·2025-09-24 04:00Core Viewpoint - Suning.com and Panasonic have launched the "Smart Life Renewal Plan" to enhance holiday quality consumption through technology and experiential upgrades [1] Group 1: Product Launches - Suning.com and Panasonic have introduced several high-end technology products, including the ALPHA G5 all-in-one washing and drying machine, the Big Seal Pro refrigerator, and the new Yishi series washing and drying set, all designed to improve daily life quality [3][6] - The ALPHA G5 features a "four-in-one" design that condenses the functionality of a 5㎡ laundry room into a standard washing and drying set size, allowing for simultaneous washing and drying of various clothing types [3] - The Big Seal Pro refrigerator has a slim 60cm body with a 515L capacity, utilizing -3℃ micro-freezing technology and a Nano-Ion™ antibacterial system for cell-level food preservation [3] Group 2: Experiential Marketing - Suning.com stores will be transformed into experiential laboratories showcasing new technology products and holiday living solutions, including a "one-click renewal" experience area for laundry needs during the holiday season [6] - The experiential areas will demonstrate how the ALPHA G5 can handle different types of clothing simultaneously and showcase the Big Seal Pro refrigerator's food preservation capabilities [6] - Interactive activities will be held in stores during the holiday period, allowing consumers to experience advanced fabric care services and taste fresh seafood and produce [8] Group 3: Consumer Engagement Strategy - The collaboration aims to shift consumer focus from "functional consumption" to "conceptual consumption," emphasizing the transition from merely owning products to enjoying a quality lifestyle [8] - Suning.com and Panasonic will continue to integrate smart home appliances with experiential services to enhance consumer perceptions of technology's impact on life quality [8]