三大策略助推全域增长！苏宁易购电商双11商家大会召开

Core Insights - Suning.com has officially launched its preparation for the 2025 Double 11 shopping festival, focusing on enhancing merchant support and consumer experience through various promotional strategies [1][3]. Group 1: Event Overview - The Double 11 promotion will last approximately one month, featuring multiple phases such as early purchase, peak sales, and special discount days [1]. - Key promotional events include "Billion Subsidy Day," "Member Day," and "New Product Day," targeting essential categories like home appliances, 3C products, and daily necessities [1]. Group 2: Merchant Support and Collaboration - Suning.com aims to assist merchants in achieving efficient growth by implementing comprehensive strategies including full-channel traffic generation, live streaming ecosystems, and precise operations [1][3]. - The platform plans to collaborate with suppliers to invest significant resources in traffic and subsidies, enhancing user acquisition through various social media platforms [3][5]. Group 3: Live Streaming and Engagement - A "Super Live Streaming Hub" will be established, integrating capabilities across multiple platforms to provide exclusive services for merchants [3]. - Over 1,000 live streaming events will be organized, including brand-specific sessions and AI-driven content, to attract target audiences and stimulate new demand [3][5]. Group 4: Consumer Experience Enhancement - Suning.com is committed to providing a seamless shopping experience for consumers, emphasizing convenience and quality service [5]. - The company will offer integrated services and tools to merchants, aiming for a win-win situation for users, merchants, and the platform [5].