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江铃汽车宣布渠道资源战略性调整:江铃福特、长安福特共用
Zheng Quan Shi Bao Wang·2025-09-24 04:19

Core Viewpoint - Jiangling Motors Corporation plans to enhance its distribution network for Ford-branded vehicles in China by partnering with Ford Motor Sales and Service (Shanghai) Co., Ltd, aiming to improve market penetration and brand image [2][3] Group 1: Strategic Partnership and Distribution Expansion - Jiangling Motors will entrust Ford's wholly-owned sales service company to manage marketing and channel operations, which is expected to significantly enhance network efficiency and expand market reach [2][3] - The sales channels for Jiangling Ford will increase from over 100 to more than 300, allowing for broader market coverage and a unified service experience for customers [3] Group 2: Financial and Operational Improvements - Jiangling Motors and Ford will jointly increase capital for Jiangling Ford (Shanghai) to settle its debts, ensuring a smooth transition and protecting the rights of all stakeholders [3] - This strategic adjustment is seen as a resource optimization effort, aimed at enhancing capital efficiency and operational effectiveness [3] Group 3: Future Directions - Jiangling Motors plans to deepen collaboration with Ford to accelerate the electrification and intelligent development of its entire product line [4]