2025年双11来了！苏宁易购电商召开双11商家大会

Core Insights - Suning.com has officially launched its preparation for the 2025 Double 11 shopping festival, focusing on enhancing merchant support and consumer experience through various promotional strategies [1][3]. Group 1: Promotional Strategies - The Double 11 promotion will last approximately one month, featuring key events such as "Billion Subsidy Day," "Member Day," and "New Product Day" to drive consumer engagement [1]. - The platform will implement multiple promotional tactics including "consumption vouchers," "category-wide returns," and "flash sales" to attract consumers [1][4]. Group 2: Merchant Support and Collaboration - Suning.com aims to assist merchants by providing extensive traffic and subsidy support, collaborating with suppliers to enhance product visibility and sales [3]. - The company will open its AI content production and data insight tools to partners, facilitating precise customer acquisition and content management [4]. Group 3: Live Streaming and Engagement - A "Super Live Streaming Hub" will be established, integrating capabilities across multiple platforms to enhance live shopping experiences [3]. - The company plans to host over 1,000 brand-specific live streams and engage with Gen Z influencers to tap into the younger consumer market [3][4].