聚焦平台收费、促销行为等问题,外卖平台服务管理重要规则征求意见
Zhong Guo Zheng Quan Bao·2025-09-24 04:38

Core Viewpoint - The draft "Basic Requirements for the Management of Delivery Platform Services" aims to regulate service management, enhance service quality, reduce merchant operational burdens, and guide orderly competition among delivery platforms [1] Group 1: Food Safety - The draft addresses issues like "ghost deliveries" and "order overload" by proposing systematic requirements for merchant entry and information verification to ensure food safety [2] - "Ghost deliveries" refer to merchants operating without valid licenses or permits, posing food safety risks; the draft mandates merchants to provide authentic documentation and undergo dynamic audits by platforms [2] - The "order overload" phenomenon, where merchants are overwhelmed during peak order times, is addressed by introducing a "order acceptance control prompt" mechanism to mitigate risks [2] Group 2: Pricing and Promotion Regulation - The draft focuses on regulating pricing and promotional behaviors of platforms and merchants to curb "bundled" competition and excessive price wars [3] - Platforms charging base fees must disclose applicable conditions, fee standards, and amounts; promotional costs should be borne by the platform, not passed onto merchants or delivery personnel [3] - Promotional activities must adhere to reasonable limits, ensuring that actual transaction prices do not drop to zero or negative, which would disrupt market order [3] - Transparency in platform fees is expected to improve, allowing clearer distribution of interests among consumers, merchants, delivery personnel, and platforms [3] Group 3: Delivery Personnel Rights - The draft emphasizes the protection of delivery personnel's rights regarding remuneration, working hours, and social security [4] - It proposes a remuneration distribution mechanism that aligns with the workload and intensity of delivery tasks [4] - Platforms should limit delivery personnel's working hours to prevent health and safety risks, with fatigue alerts for those working over four consecutive hours [4] - Reasonable caps on simultaneous and daily order volumes are recommended to manage delivery personnel's workload effectively [4]