苏宁易购：将于国庆假期后启动双11，大促全程持续约1个月

Core Insights - Suning.com is set to launch its 2025 Double 11 shopping festival after the National Day holiday, with a promotional period lasting approximately one month [1] - The event will feature various promotional nodes including "Billion Subsidy Day," "Member Day," and "New Product Day," focusing on key categories such as home appliances, personal care, and daily necessities [1][2] - The company aims to enhance customer engagement through a multi-channel approach, leveraging platforms like Douyin, Pinduoduo, and Kuaishou for targeted marketing and customer acquisition [1][2] Group 1 - The Double 11 promotion will include significant incentives such as 100,000 red envelopes and 50% off deals during live broadcasts on October 31 and November 11 [1] - Suning.com plans to create a "Super Live Broadcast Hub" that integrates live streaming capabilities across multiple platforms, providing exclusive services for partner merchants [2] - The company will host over 1,000 brand-specific live events and introduce a nationwide college live streaming competition to engage younger consumers [2] Group 2 - Suning.com will offer AI-driven tools for content production and data insights to assist merchants in customer acquisition and store promotion during the Double 11 period [2] - The company is committed to collaborating with suppliers to invest in significant traffic and subsidies, aiming for comprehensive coverage across various online platforms [1][2] - The strategy includes enhancing operational capabilities through multi-channel incentives and leveraging influencer resources from platforms like Xiaohongshu and Bilibili [2]