Core Insights - UR has surpassed 400 global stores, with over 20 located overseas, having entered markets such as the UK, US, Singapore, Malaysia, Thailand, and the Philippines [1] - UR has been recognized as the leading brand in both retail sales and store count among fast fashion brands in China for 2024, according to Euromonitor International [1] Business Strategy - UR has shifted from the traditional fast fashion model of "imitation + speed" to a strategy focused on "forward-looking design + tailored experiences" to enhance competitiveness [1] - The brand has established dual design centers in Asia and Europe, employing a global design team of over 500, with the overseas center dedicated to product development for the European and American markets [1] - UR's store opening strategy breaks away from the conventional standardized and scaled operations, opting for a combination of "luxury flagship stores" and a "tailored approach" to enhance the offline shopping experience [1]
UR全球门店突破400家
Jing Ji Guan Cha Wang·2025-09-24 05:14