Ge Long Hui A P P·2025-09-24 05:41Core Insights - The report from Tianfeng Securities highlights that Heertai achieved operating revenue of 5.446 billion yuan in H1 2025, representing a year-on-year growth of 19.21% [1] - The company reported a net profit attributable to shareholders of 354 million yuan, marking a significant year-on-year increase of 78.65% [1] Business Segments Performance - Revenue from home appliance smart controllers reached 3.56 billion yuan, with a year-on-year growth of 22.14% [1] - Revenue from electric tool smart controllers was 535 million yuan, reflecting a year-on-year increase of 8.32% [1] - Smart product controllers generated revenue of 618 million yuan, showing a year-on-year growth of 9.92% [1] - Automotive electronic smart controllers achieved revenue of 415 million yuan, with a year-on-year increase of 5.20% [1] - Revenue from phased array T/R chips surged to 201 million yuan, representing a remarkable year-on-year growth of 180.16% [1] Strategic Initiatives - The company is proactively developing gesture interaction technology and has launched the "Perception Plan" gesture clothing, which is widely compatible with VR/AR scenarios and extends to wellness cushion products [1] - Heertai has integrated the DeepSeek large model into its industry digital intelligence model, facilitating applications in smart office, health home, and smart control, thereby creating a collaborative path from "information processing" to "device control" [1] - The company maintains an "overweight" rating, indicating a positive outlook on its growth potential [1]