不要在商标上和消费者玩文字游戏

Core Viewpoint - The recent invalidation of the "Qianhe 0+" trademark by the National Intellectual Property Administration has reignited discussions about misleading marketing practices in the food industry, particularly regarding claims of "zero additives" [1][2]. Group 1: Trademark and Consumer Perception - The "Qianhe 0" soy sauce was previously criticized for cadmium detection, leading to public scrutiny of the "0+" trademark and its implications for product content [1]. - Many consumers mistakenly believe that trademarks containing "0" or "0+" indicate that products are entirely free of additives, while companies argue that such claims depend on the ingredient list [1][2]. - The invalidation of several trademarks, including "Qianhe 0+", aligns with consumer expectations for transparency and honesty in product labeling [1]. Group 2: Misleading Marketing Practices - Numerous products utilize misleading labeling practices, emphasizing "zero additives" while only omitting specific ingredients, creating a false impression of overall purity [2]. - Companies often exploit consumer desires for safety and health by blurring the lines between trademark claims and actual product content, leading to potential consumer deception [2][3]. - The recent regulations from the National Health Commission and the State Administration for Market Regulation prohibit the use of terms like "not added" or "zero added" in food labeling, aiming to standardize and clarify food product information [3]. Group 3: Corporate Responsibility and Ethics - Companies are urged to maintain integrity in their branding and marketing, as misleading practices can erode consumer trust and damage long-term brand reputation [3][4]. - The emphasis on clever marketing tactics over genuine product quality can lead to short-term gains but ultimately risks losing consumer loyalty [4]. - A commitment to quality and transparency is essential for companies to build lasting success and avoid the pitfalls of misleading advertising [4].