Première Vision Expands Beyond Textiles With Start-ups, Beauty and Immersive Experiences

Core Insights - Première Vision is adapting to the post-pandemic landscape by evolving from a traditional textiles trade fair to a more experiential format, introducing new features to attract a broader audience [1][2] Group 1: Event Evolution - The fair introduced a dedicated start-up zone for the first time, featuring five companies focused on material digitization, traceability, and environmental impact measurement, highlighting the importance of visibility for these companies [3] - The new area targets not only designers but also R&D teams, engineers, and production heads, reflecting the complexity of modern sourcing [4] - Première Vision has expanded its global presence with events in New York, Montreal, Tokyo, and Shenzhen, enhancing its effectiveness and understanding of market movements [5][6] Group 2: Experiential Features - The Prospective Trend Area featured immersive experiences, including a nail bar by white-label beauty developers, aimed at creating emotional connections rather than selling products [7][8] - The event's center was redesigned as a gallery-style exhibit, attracting attendees with digital art installations and rich textiles, enhancing the overall experience [10] - The trend team received over 30,000 product submissions, with a focus on soft tailoring and traditional materials, indicating a shift towards well-designed garments [11][12] Group 3: Sustainability Initiatives - Sustainability remains a priority, with extensive programs and talks, including participation from model and climate activist Arizona Muse, who advocates for eliminating plastics from supply chains [14][15] - Muse is developing a 10-part environmental labeling system, with the first standard focused on dyes, indicating a push for transparency in the industry [16] - New sustainable materials, such as potato-based bio-fur, were showcased, reflecting a growing interest in eco-friendly alternatives among luxury brands [17][18] Group 4: Industry Trends - Promod's turnaround strategy involved shifting from a mass model to a "precision model," reducing stock keeping units by 20% and focusing on product quality, resulting in a 10% turnover increase in 2024 [21][22][24] - The company emphasized nearshoring, aiming to shift 35-40% of production back to Mediterranean countries, contrasting with Pimkie's partnership with Shein, highlighting divergent strategies within the industry [25][26] - A declaration was signed by textile and fashion organizations at Première Vision, urging the EU to curb Shein's growth, showcasing the fair's leadership on textile issues [27]