Core Viewpoint - Revlon's brand Almay is facing a class-action lawsuit for allegedly false advertising its makeup wipes as "100% biodegradable" [2][4] Company Summary - Revlon, a well-known international cosmetics company, has faced significant operational challenges in recent years, including exiting the Chinese market in January 2014, resulting in the closure of stores and the layoff of 1,100 employees [5] - From 2017 to 2021, Revlon reported continuous net losses, leading to a substantial debt burden [5] - In June 2022, Revlon filed for bankruptcy protection with total debts reaching $3.7 billion, but successfully emerged from bankruptcy in 2023, reducing its debt by $2.7 billion [5] Management Changes - Following its bankruptcy, Revlon initiated a major leadership overhaul, appointing new executives including a CEO, CFO, North America President, and Chief Strategy and Transformation Officer [6] Industry Context - The entire beauty market is currently facing challenges, not just Revlon, as competition intensifies and market pressures increase [6]
露华浓旗下湿巾涉嫌虚假宣传，破产重整后寻求“自救”
Xi Niu Cai Jing·2025-09-24 06:01