对话莲花集团CEO冯擎峰：做不到两年开发一款车，拒绝“市场即试验场”

Group 1 - The global ultra-luxury car market is experiencing a downturn, particularly in China, where brands like Bentley, Rolls-Royce, Ferrari, and Lamborghini have seen significant sales declines in the first five months of the year, with decreases of 20%, 23%, 14%, and 39% respectively [1] - The rise of domestic brands in China is providing more emotional value and features like smart technology, which poses a challenge to traditional ultra-luxury brands that lack deep emotional engagement with users [1] - Lotus Group's CEO emphasizes the need for ultra-luxury brands to maintain their core identity while investing in technological innovation and brand building, which are essential for long-term value [2] Group 2 - Lotus is launching new models, EMEYA and ELETRE, priced at 538,000 and 558,000 yuan respectively, focusing on enhancing driving experience through digital chassis and unique technologies [2] - The company aims to inspire more original innovation in the Chinese automotive industry, moving away from imitation and price competition [5] - Lotus is facing challenges in balancing electric, luxury, and high pricing, adjusting its model pricing from over 1 million yuan to around 800,000 to 900,000 yuan [5] Group 3 - Lotus is committed to maintaining its performance-first philosophy, focusing on driving control rather than merely adding comfort features [6] - The company adheres to a 4 to 5-year product development cycle, emphasizing thorough testing to avoid issues in the market, contrasting with competitors who shorten their development timelines [8] - There is a call for China to adopt process certification similar to that in Europe and the U.S. to ensure thorough testing and accountability in the automotive industry [8]