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申万宏源:美容护理业绩分化 新消费逆势双击
智通财经网·2025-09-24 06:17

Group 1 - The core viewpoint is that in H1 2025, the cosmetics retail sales growth has reversed its decline, achieving a growth rate of 2.9% due to consumption-boosting policies and improved income expectations [1][2] - The demand for cosmetics is expected to remain strong in H2 2025, with the off-peak season in July and August showing increased growth, indicating positive demand expectations [1][2] - The competitive landscape is improving, with domestic brands making significant progress, and leading domestic brands are now sharing market share equally with international brands [2] Group 2 - In the cosmetics sector, the revenue growth rate for key covered companies in H1 2025 is around 8%, with net profit growth slightly lower than revenue growth [2] - Specific companies in the cosmetics sector include: - Shiseido: H1 2025 revenue of 4.11 billion yuan, up 17.3%, net profit of 520 million yuan, up 30.6% [2] - Proya: H1 2025 revenue of 5.36 billion yuan, up 7.2%, net profit of 800 million yuan, up 13.8% [2] - Water Sheep: H1 2025 revenue of 2.5 billion yuan, up 9.0%, net profit of 123 million yuan, up 16.5% [2] - Marubi: H1 2025 revenue of 1.77 billion yuan, up 30.8%, net profit of 190 million yuan, up 5.2% [2] Group 3 - The second category of companies is capitalizing on consumer trends, with notable performances including: - Mao Geping: H1 2025 revenue of 2.59 billion yuan, up 31.3%, net profit of 670 million yuan, up 36.1% [3] - Juzi Biotechnology: H1 2025 revenue of 3.11 billion yuan, up 22.5%, net profit of 1.18 billion yuan, up 20.2% [3] - The third category includes companies showing marginal improvements or initial signs of strategic transformation, such as Shanghai Jahwa, Huaxi Biological, and Betaini [3] Group 4 - In the personal care sector, two companies reported revenue and net profit growth, indicating a strong market potential: - RuYuchen: H1 2025 revenue of 1.32 billion yuan, up 67.6%, net profit of 70 million yuan, up 85.6% [3] - Runben: H1 2025 revenue of 900 million yuan, up 20.3%, net profit of 190 million yuan, up 4.2% [3] Group 5 - In the medical beauty sector, the performance is mixed, with some companies experiencing declines: - Aimeike: H1 2025 revenue of 1.3 billion yuan, down 21.6%, net profit of 790 million yuan, down 29.6% [4] - Langzi: H1 2025 revenue of 2.79 billion yuan, down 4.3%, net profit of 270 million yuan, up 64.1% [4] - Overall, the medical beauty sector reported a revenue of 1.333 billion yuan, down 6.1%, with a gross margin of 54.54% [4]