周鸿祎谈短视频时代发声，称无粉丝只能对手发声

Core Viewpoint - Zhou Hongyi emphasizes the changing landscape of public perception in the digital age, highlighting the importance of having a personal brand and a following to counteract misunderstandings and negative narratives [1] Group 1: Digital Media Influence - Zhou notes that with the rise of Douyin (TikTok in China), approximately 800 million people in China, including older generations, are now engaged with short video content daily, indicating a significant shift in media consumption habits [1] - He describes the addictive nature of short videos, suggesting that they can "format" the brain, leading to a preference for this type of content over traditional media [1] Group 2: Public Perception and Personal Branding - Zhou discusses the case of a former Chinese billionaire facing online harassment, pointing out that the lack of public understanding can lead to misconceptions about individuals [1] - He stresses that without a personal following or voice, individuals are vulnerable to narratives created by their competitors or critics [1]