蔡冠深：品牌强国，企业出海，中国还有相当长的路要走

Core Viewpoint - The "Phoenix Bay Area Finance Forum 2025" held in Guangzhou focuses on exploring new paths and insights into changing dynamics in the global economy [1] Group 1: International Brand Center Development - Cai Guanshen, a prominent figure in Hong Kong's business community, outlined a three-pronged approach to establish Hong Kong as an international brand center [3] - The first step involves applying to UNESCO for Hong Kong to become the permanent host of "World Brand Day," accompanied by various celebrations, seminars, and exhibitions [3] - The second step includes collaboration with international brand academies and various associations to host an annual "World Brand and Intellectual Property Trade Fair" in Hong Kong, promoting global brand dissemination and cooperation [3] - The third step focuses on creating a world-class brand testing, certification system, and intellectual property protection mechanism, along with publishing industry-specific rankings under the Hong Kong brand [3] Group 2: Strengthening China's Global Brand Presence - Cai emphasized the need for China to strengthen its global brand presence and the importance of Hong Kong as a facilitator for Chinese companies to expand internationally [4] - The goal is to transform Hong Kong into a powerful booster for Chinese brands entering global markets and vice versa, serving as a dual gateway for international brands to enter China [4] - The initiative aims to position Hong Kong as a broad stage for global standards and brand norms, leading trends in the international market [4]