Core Viewpoint - The launch of the flagship product "Longma Lang" marks a significant upgrade in the product matrix of Langjiu Co., Ltd., and represents a key move in the company's strategy to lead the mixed aroma category, indicating an acceleration of its strategic goals in high-end sauce aroma and mixed aroma products [1][4]. Summary by Sections Strategic Development - Langjiu Co., Ltd. has been using the autumn brewing event as a key point to announce strategic plans and showcase development achievements, emphasizing a long-term commitment to innovation and a winery-style development path [2]. - The company has outlined its mixed aroma strategy over the past three years, with 2023 marking the initiation year, including the design of the Longma Lang product and the foundation of the Longma Winery project [2][3]. - By 2024, the company will focus on building a robust system for its mixed aroma business, including the launch of a 150,000-ton ceramic jar storage facility [2][3]. Product Launch - The official launch of Longma Lang is a highlight of the event, serving as a "super long-term flagship product" for the mixed aroma segment, similar to the existing products in the sauce aroma category [4][5]. - The Longma Lang series includes three products: Longma Lang Gold Horse, Longma Lang Black Horse, and Longma Lang White Horse, showcasing contemporary Langjiu characteristics [4][5]. Infrastructure and Future Plans - The launch is supported by the new office building in the Luzhou mixed aroma production area and the ongoing construction of the Longma Winery, which is expected to open by the end of 2026 [6]. - The Longma Winery, with an investment of approximately 15 billion yuan, aims to create a world-class winery model, enhancing the quality and value of Longma Lang [6].
2025郎酒秋酿开窖 郎酒股份浓酱兼香型旗舰产品龙马郎上市
Zheng Quan Ri Bao Wang·2025-09-24 06:45