Moneylenders quietly spread their nets as GST bargain rush begins

Core Insights - The combination of a tax overhaul and festival demand is driving higher credit growth, potentially providing a short-term boost to the economy while lenders are cautious about overextension [1][19] Tax Reform Impact - The GST has been simplified to two slabs of 5% and 18%, down from four, with a flat 40% tax on luxury and sin goods, leading to lower prices for many essential items while increasing costs for others [2][3][19] - Essentials like milk, staples, and medicines have become cheaper, while items like cars and tobacco have seen price increases [3][19] Lending Strategies - Banks and NBFCs are launching aggressive marketing campaigns to capitalize on the new GST slabs and the festive shopping season, aiming to convert pent-up demand into loans [6][19] - Kotak Mahindra Bank is offering discounts up to ₹30,000 on electronics, while IDFC First Bank has introduced cashback offers on large purchases [7][19] - L&T Finance is promoting "buy now, pay later" schemes and other incentives to stimulate demand in the two-wheeler loan segment [8][20] Credit Growth Projections - Bank credit in India is projected to grow by 11-12% in the second half of FY26, with retail lending expected to expand by 13% [11][20] - The total resources raised in the economy have more than doubled from ₹13.58 lakh crore in 2019-20 to ₹30.08 lakh crore in 2024-25, reflecting an annualized growth rate of over 20% [10][20] Consumer Behavior - The festive season and tax reforms are expected to push deferred purchasing decisions forward, with many consumers having held off on purchases during the inauspicious Pitru Paksha period [12][20] - The mechanics of promotional schemes often involve manufacturers subsidizing loans, allowing lenders to maintain income while offering consumers attractive deals [13][20] Economic Implications - Increased consumer spending on items like televisions and bikes through credit is expected to boost GST collections and factory orders, benefiting lenders and expanding their customer base [15][20] - The government benefits from reinforcing the narrative of successful tax reform and increased accessibility to credit [15][20] Risks and Challenges - The Reserve Bank of India has expressed concerns about the rapid growth of unsecured personal lending, which could lead to rising defaults if economic momentum slows [16][20] - NBFCs face challenges with high funding costs and liquidity mismatches, making them vulnerable to interest rate fluctuations [17][20] - The lending ecosystem in India is at a critical juncture, with banks, NBFCs, and capital markets all influencing credit flows, highlighting both opportunities and potential future stress [18][20]