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从高原田间走向国际市场:青海丰收节见证农产品“出圈”加速度

Core Viewpoint - The 2025 Qinghai Province Farmers' Harvest Festival highlights the acceleration of agricultural products from Qinghai entering international markets, showcasing the region's unique agricultural advantages and export growth [1][3]. Group 1: Agricultural Export Growth - The average annual sunshine hours in Haidong City is 3,180 hours, with an average annual precipitation of 345.4 mm, creating a favorable environment for the growth of cool-season vegetables [3]. - Since the first direct supply of cool-season vegetables to Hong Kong in 2023, Haidong City's exports have expanded to countries including Thailand, South Korea, Malaysia, Kazakhstan, and Kyrgyzstan. In the first seven months of this year, 1,905 tons of cool-season vegetables were exported, representing a year-on-year increase of 140%, accounting for 89.9% of the province's total cool-season vegetable exports during the same period [3][5]. Group 2: Local Agricultural Characteristics - Haidong City has 840 square kilometers of selenium-rich soil, making it a natural production base for highland green selenium products. The proportion of specialty crops in the city exceeds 86%, forming three major characteristic industrial belts: Sichuan water specialty industry, shallow mountain dry farming industry, and brain mountain green industry [5]. - The city cultivates 248 varieties of cool-season vegetables, which are highly favored by customers in the Guangdong-Hong Kong-Macao Greater Bay Area. The "enterprise + cooperative + farmer + order" model is used to send these vegetables to the Greater Bay Area, involving over 20,000 farming households and achieving an average income increase of over 20,000 yuan per household [5][7]. Group 3: Promotion and Marketing Initiatives - The first "Qinghai Specialty Product Recommendation Officer" live broadcast competition was held, featuring 16 teams from Qinghai Province showcasing highland specialty agricultural and livestock products. This initiative aims to promote Qinghai's unique agricultural products nationwide and create new income opportunities for farmers and herders [7].