Blue Focus(SZ:300058) Xin Hua Cai Jing·2025-09-24 07:14Core Insights - BlueFocus Communication Group is positioning itself to become a world-class marketing communication company by fully embracing artificial intelligence (AI) and accelerating its global expansion [1][3] Company Overview - Founded in 1996, BlueFocus will celebrate its 30th anniversary and 15th anniversary of being listed on the Shenzhen Stock Exchange in 2024 [3] - The company has evolved into a comprehensive marketing communication group, ranking among the top ten globally by revenue and is the only Chinese company in this category [3] - BlueFocus serves over 100,000 clients, including more than 100 Fortune China 500 companies, and operates in nearly 200 countries and regions [3] AI Strategy - The "All in AI" strategy signifies a complete commitment to integrating AI across all business processes, transforming data analysis, content production, and automated deployment [4] - AI is expected to enhance efficiency by 10 to 20 times in suitable scenarios, with potential improvements exceeding 50% in complex situations [4] - The company has launched 137 AI applications, generating approximately 1.2 billion RMB in revenue driven by AI [5] Global Expansion - In 2024, BlueFocus anticipates total revenue of around 60.8 billion RMB, with nearly 80% coming from cross-border business [5] - The company has entered the "Overseas 2.0" phase, focusing on localized operations and technology-driven strategies [6] - BlueFocus has established offices in key markets including the US, Vietnam, Thailand, Indonesia, and Singapore, with significant growth expected in Southeast Asia and the Middle East [6]