国民品牌白象官宣代言人王一博 双向奔赴共启“中国好面”新征程

Core Viewpoint - The collaboration between White Elephant Food and Wang Yibo aims to elevate the brand's strategy and leverage the popularity of its products on social media platforms [1][4]. Group 1: Brand Collaboration - White Elephant Food announced Wang Yibo as its brand ambassador, enhancing the visibility of its popular products like "Soup is Good" and "Spicy Noodles" [1][4]. - The partnership is rooted in their shared background from Henan, which fosters emotional resonance with consumers [4]. - The marketing campaign includes a significant social media presence and the creation of themed locations to generate buzz [4]. Group 2: Product Innovation - White Elephant Food has consistently focused on user needs, leading to the creation of several hit products such as "Old Hen Soup Noodles" and "Coriander Noodles" [5][6]. - The "Soup is Good" product line has sold over 3 billion servings and has been the top-selling instant noodle product for five consecutive years [5]. - The introduction of "Coriander Noodles" has been validated by market data, and it is expected to become another flagship product for the brand [6]. Group 3: Brand Strategy - White Elephant Food has been dedicated to the concept of "Chinese Good Noodles" for 28 years, emphasizing quality and consumer connection [7]. - The company is undergoing a comprehensive brand upgrade, focusing on regional flavors and traditional Chinese culinary elements [8]. - The "Spicy" market has grown significantly, with White Elephant capitalizing on this trend through various spicy noodle products [8]. Group 4: Market Presence - By 2025, White Elephant Food plans to establish 15 production bases across China, covering over 30 provinces and exporting to 76 countries [9]. - The company has maintained rapid growth over the past two years, becoming a representative of successful domestic brands [9]. - The appointment of Wang Yibo as a brand ambassador is part of a strategy to engage younger consumers and revitalize the brand's image [9].