Zheng Quan Ri Bao Wang·2025-09-24 07:58Core Insights - The pre-sale box office for the 2025 National Day film season has exceeded 11 million yuan, with "Assassination of the Novelist 2" leading the pre-sale rankings [1] - The surge in pre-sale enthusiasm has attracted capital market attention towards film and media stocks, with notable increases in stock prices for companies like Bona Film Group and Light Media [1][2] - Light Media's stock has seen significant fluctuations, with a recent increase of over 7% due to the pre-sale heat of "Three Kingdoms: The Starry Sky Part 1" [2][3] Group 1 - As of September 24, 2025, the total pre-sale box office for the National Day film season has surpassed 11 million yuan, with "Assassination of the Novelist 2" leading the chart [1] - The cultural media sector has seen a net inflow of 432 million yuan from major funds, ranking high in industry capital inflows [1] - Light Media's stock price has increased by over 7% in the two trading days following the announcement of "Three Kingdoms: The Starry Sky Part 1" [2] Group 2 - Light Media reported a revenue of 3.242 billion yuan for the first half of 2025, a year-on-year increase of 143%, with a net profit of 2.229 billion yuan, up 371.55% [3] - The total box office contributing to Light Media's revenue was approximately 15.463 billion yuan, primarily driven by "Nezha: The Devil's Child" [3] - A total of 13 new films are scheduled for release during the 2025 National Day season, indicating a competitive market environment [4]