“王者荣耀”“哪吒”“花花”……28大IP集结 “数字文创黄金周”等你来

Core Viewpoint - The collaboration between the popular IPs "Honor of Kings" and "Nezha" is set to enhance the digital cultural creativity landscape in Chengdu, coinciding with the upcoming National Day and Mid-Autumn Festival celebrations [5][7]. Group 1: Event Overview - The 2025 Chengdu International Digital Cultural Creativity Season will take place from September 28 to October 26, featuring a city carnival celebrating the 10th anniversary of "Honor of Kings" [5][6]. - The event will showcase 28 popular local IPs, including "Nezha" and "Zhetian," providing an interactive experience for citizens and tourists [7]. Group 2: Key Activities - A light and shadow art show titled "Digital Creativity · Chengdu Shining Night" will kick off the season on the evening of September 28 [6]. - The main venue, Jiaozi Avenue, will transform into a "Super IP Gathering" street, featuring three core exhibition areas focused on futuristic technology and cultural experiences [6]. Group 3: Special Highlights - The event will include unique attractions such as the first-ever full hero parade of "Honor of Kings," a 10-meter tall birthday cake sculpture, and a targeted run involving thousands of participants [7]. - A grand celebration featuring over 20 celebrities will take place on October 26 at the Wuliangye Cultural Sports Center [7]. Group 4: Tourism and Cultural Integration - The initiative "Follow the Kings to Explore Chengdu" will offer five city tour routes, encouraging visitors to engage with key landmarks while completing tasks to earn exclusive merchandise [8]. - The event aims to merge traditional tourism with interactive urban exploration, promoting a deeper integration of culture, commerce, and tourism [8]. Group 5: Economic and Industry Impact - The digital cultural creativity season is expected to stimulate new consumption scenarios and promote the development of the digital cultural industry in Chengdu [9][10]. - The event will feature six sub-venues and ten distinctive activities, showcasing a blend of traditional and modern cultural elements [9]. - Chengdu's digital cultural industry benefits from a rich cultural heritage, a strong talent pool, and supportive policies, with over 100,000 practitioners currently in the field [10].