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从梅林走向全球:禾苗通信的韧性生长与价值跃迁

Core Viewpoint - The article highlights the emergence of "invisible champion" companies driven by technological innovation in Shenzhen's Meilin Street, with HeMiao Communication being a notable example of success in the ODM sector, achieving significant global market presence and client trust [1][4]. Company Overview - HeMiao Communication, established in the early 2000s, focuses on ODM for communication devices, initially targeting emerging markets like India and Africa, and has expanded its operations globally, achieving an annual shipment of over 20 million units and serving clients in over 40 countries [1][4]. - The company went public on the Hong Kong Stock Exchange in 2019, marking a significant milestone in its growth trajectory [4]. Market Strategy - In response to market uncertainties and profit dilution in the smart terminal industry, HeMiao Communication emphasizes operational efficiency and market diversification, expanding into regions like the Middle East and Latin America to mitigate risks [4][6]. - The company is transitioning from a traditional equipment supplier to an integrated solution provider, offering "hardware + services" and embedding itself deeper into the customer value chain [4][5]. Technological Focus - HeMiao Communication is prioritizing AIoT and smart home technologies, establishing a research and development center in Shenzhen to enhance its capabilities in artificial intelligence modules and terminal devices [5][6]. Domestic Market Development - The company has evolved from a traditional OEM to a strategic partner for leading domestic tech firms, leveraging its reliable product delivery to secure collaborations with major players like Baidu, Meituan, and Zhongxing [6][8]. - HeMiao Communication's ability to provide stable and responsive solutions has been key to its transformation into a strategic partner rather than just a low-cost manufacturer [8]. Client Collaboration - In 2023, HeMiao Communication secured a customized order from Baidu, meeting stringent requirements for rapid delivery and high-volume stability, which positioned the company at the core of the domestic AIoT ecosystem [7]. - The company has also excelled in partnerships with Meituan and educational technology firms, demonstrating a commitment to understanding client needs and delivering tailored solutions [7][8]. Leadership and Social Responsibility - The Vice President of HeMiao Communication, Zhang David, also serves as a member of the local government, advocating for policies that support the tech industry and small businesses, reflecting a commitment to social responsibility alongside business success [9][10]. - Zhang emphasizes the importance of contributing to China's manufacturing reputation and fostering a sense of curiosity and global perspective among future generations [9].