Group 1 - The core viewpoint of the article is that Nova Coffee has launched the world's first zero-fat latte, marking a significant shift in the coffee industry towards zero-fat products, responding to consumer demand and national weight management initiatives [1] - Nova Coffee has opened over 7,000 stores across more than 300 cities, including Macau, and has expanded into Southeast Asia and Australia, positioning itself as a top 5 global coffee chain [1] - The company has maintained a unique positioning as the only coffee brand that offers a full range of products with zero sugar, zero fat, and low calories since its establishment in 2019, aligning with health-conscious consumer trends [1] Group 2 - Nova Coffee employs effective marketing strategies that resonate with young consumers, utilizing a combination of "bestselling new products, brand ambassadors, and IP collaborations" to drive engagement [2] - The launch of a collaboration with the trendy brand Wakuku resulted in a significant increase in daily sales, with nearly 1,000 cups sold per day and a member acquisition efficiency increase of over 1,100% compared to the previous week [2] - During the "first cup of coffee in autumn" campaign in 2025, Nova Coffee experienced explosive growth in orders, with a 458% year-on-year increase in order volume and over 1,000% growth in sales at key stores [2]
响应国家体重管理行动 挪瓦咖啡首创0脂拿铁
Zheng Quan Ri Bao Wang·2025-09-24 08:46