Qi Lu Wan Bao·2025-09-24 08:59Core Viewpoint - Alibaba's Gaode has announced a series of support measures for dining merchants, including waiving the annual membership fee for one year and providing traffic subsidies, dedicated customer service, and smart cash register services, aiming to reduce operational costs and increase business opportunities for merchants [1][6]. Group 1 - Gaode's initiative is part of a broader strategy to support dining merchants, following the launch of the "Gaode Street Ranking" and "Firewood Good Store Support Plan" just ten days prior [6]. - The "Gaode Street Ranking" aims to establish a new offline service credit system, while the "Firewood Good Store Support Plan" includes over 1 billion in travel and transaction subsidies to encourage consumer visits to stores [6]. - The move to waive the annual fee is seen as a competitive strategy against Meituan's Dianping, as it aims to attract more merchants to its platform [6]. Group 2 - The annual fee for merchants on Dianping varies from hundreds to thousands of yuan, depending on industry, location, and benefits, with basic services like store setup being free, while advanced marketing features require a paid subscription [6].