校企协同新样本：掌上大学万薪 Offer，让实践能力变成毕业生的就业硬通货

Core Viewpoint - The "Wanshin Offer" program launched by Zhangshang University provides a differentiated career development path for college students, addressing the structural employment challenges in the current job market [3][10]. Employment Market Context - The structural contradictions in the domestic employment market have become increasingly prominent, with the number of graduates rising annually while certain industries are experiencing job contractions, leading to heightened competition for employment [1]. - The urban surveyed unemployment rate in August remained at 5.3%, with youth employment facing particularly fierce competition [1]. "Wanshin Offer" Program Overview - The program offers college students a guaranteed job offer with a base salary of no less than 10,000 yuan after completing 12 months of related work on the platform [3]. - Students work as "campus agents," earning a base salary plus sales commissions, which helps alleviate financial burdens while gaining practical work experience [3][5]. Practical Value of the Program - The "Wanshin Offer" program enhances students' practical skills and marketability by allowing them to promote high-frequency consumer goods, improving their marketing, customer insight, and communication skills [5]. - The program provides comprehensive operational guidance covering e-commerce operations, community management, and marketing, addressing the gap between theory and practice in traditional education [6]. Business Model Analysis - Zhangshang University's approach is unique and sustainable, having partnered with thousands of well-known brands to create a comprehensive sales network that includes online shopping, offline promotions, and social media engagement [6]. - The campus agents play a crucial role in efficiently expanding the campus market for brands, creating a win-win situation for brands, students, and the platform [6]. Collaboration with Educational Institutions - The program extends its value through partnerships with universities, establishing "HanDream University Studios" that integrate corporate resources with educational resources [8]. - These studios organize training and industry case analysis, helping students familiarize themselves with workplace norms and reducing the transition period from "campus" to "workplace" [8]. Contribution to Employment Solutions - The "Wanshin Offer" program not only provides guaranteed employment opportunities but also offers a new approach to alleviating structural employment issues by linking corporate needs with student skill enhancement [10]. - This model serves as a reference for collaborative education between universities and enterprises, addressing youth employment pressures through practical-oriented and employment-secured strategies [10].