再获10亿融资！苏州企业加速布局庭院机器人

Core Insights - Xingmai Innovation's pool cleaning robot brand Beatbot has completed a new financing round, raising 1 billion RMB, bringing total funding to 1.5 billion RMB across three rounds [1] - The latest financing was led by Meituan Longzhu, with participation from top investment firms including Hillhouse Capital, Shunwei Capital, and others [1] - Xingmai's first-generation robot, quaSense Pro, features a unique floating chamber system and submarine propulsion technology, enabling it to clean the entire pool area, including the bottom, walls, and surface [1] Market Performance - Within two years of its official launch, Xingmai has captured 85% of the online market share for pool cleaning robots priced at $1,400 and above in Europe and the US [1] - The company has increased its market share in the ultra-high-end segment to over 90% with its second-generation product [1] Sales and Marketing Strategy - Xingmai has established a strong online presence through independent sites and Amazon, while also expanding into over 2,000 offline stores globally [2] - The company has engaged in collaborations with international athletes and celebrities to enhance its global brand image [2] Future Plans - The new funding will be used to accelerate the development of next-generation smart products and expand global market channels [2] - Xingmai has announced its entry into the smart lawn mower market, aiming for a differentiated strategy focused on specific user needs [2]