Core Viewpoint - The document outlines a comprehensive strategy to promote digital consumption and enhance the quality of life in the digital age through various initiatives and support for new business models in e-commerce [1] Group 1: Digital Consumption Development - The guidance emphasizes the expansion of digital consumption channels, particularly through the development of smart retail [1] - It supports the healthy development of new business models such as instant retail, social e-commerce, and live-streaming e-commerce [1] - The document calls for the establishment of a quality e-commerce standard system to guide platforms in nurturing quality merchants [1] Group 2: Digital Marketing and Supply Chain - There is a focus on optimizing platform rules to enhance supply quality and encourage investment in customized production, smart supply chains, and AI applications [1] - The guidance promotes effective matching and connection between digital supply and digital consumption [1] - Support is also extended to the development of vertical industry e-commerce to expand consumption channels in specialized fields [1]
商务部等8部门:支持即时零售、社交电商、直播电商等新业态新模式健康发展
Zheng Quan Shi Bao·2025-09-24 09:48