奔驰与字节跳动战略合作全面升级：以AI赋能跨业务数智化提效

Core Viewpoint - Mercedes-Benz (China) Investment Co., Ltd. and ByteDance have signed an upgraded strategic cooperation memorandum to promote the integration of artificial intelligence (AI) technology across various business areas, aiming to enhance the digital luxury experience for customers in China [1][3]. Group 1: Strategic Partnership - The partnership focuses on user-centric and data-driven approaches, enhancing areas such as intelligent assisted driving, smart cockpit, digital marketing, and customer operations [1][3]. - This collaboration marks an upgrade from their previous partnership established in 2023, with the new electric model, the all-new pure electric CLA, set to launch this autumn [3]. Group 2: Intelligent R&D - Mercedes-Benz established a research and development center in Shanghai in 2022 to accelerate digital R&D, aiming to provide tailored smart products and services for Chinese customers [6]. - The self-developed MB.OS architecture will allow for hardware-software decoupling, facilitating collaboration with top tech partners [6]. - The integration of ByteDance's AI capabilities will enhance the smart cockpit experience, enabling rapid generation of intelligent applications [6]. Group 3: Autonomous Driving Technology - The collaboration will leverage Mercedes-Benz's nearly 40 years of experience in R&D and mass production to enhance intelligent assisted driving capabilities through AI-driven algorithms [7]. Group 4: R&D Efficiency - The Chinese R&D team has developed a software development and operation platform capable of transforming ideas into software applications within 24 hours [8]. - The partnership with ByteDance's Volcano Engine will enhance big data platform capabilities, integrating AI models and data analytics to improve R&D efficiency [8]. Group 5: Digital Marketing and Customer Operations - Mercedes-Benz is expanding customer touchpoints and enhancing digital experiences through new media marketing channels in collaboration with ByteDance [9]. - The partnership aims to deepen user insights and refine digital marketing models, creating an integrated digital marketing matrix [9]. Group 6: Innovation Standards - Mercedes-Benz is committed to providing an upgraded digital luxury experience for Chinese users, with the collaboration with ByteDance beginning in 2023 [11]. - The all-new pure electric CLA, set to launch in 2025, will feature an upgraded virtual assistant powered by the Doubao large model, enhancing responsiveness and emotional recognition capabilities [11]. Group 7: R&D Network Expansion - Over 20 years in China, Mercedes-Benz has built a comprehensive R&D network outside Germany, with increasing investments leading to a rapid growth of its digital R&D team [13]. - The Chinese R&D team is now responsible for more global projects, including the next-generation rear entertainment system and intelligent assisted parking features [13].