1-8月，济南限额以上单位消费品零售额1319.2亿元

Core Insights - Jinan's consumer goods market has shown steady performance in the first eight months of the year, with retail sales reaching 131.92 billion yuan, a year-on-year increase of 2.1% [1] Group 1: Online Consumption - Online consumption has gained momentum, with retail sales through public networks increasing by 21.2% year-on-year, contributing an additional 4.8 percentage points to the overall retail sales growth [1] - The proportion of online retail sales in total retail sales rose from 23.2% last year to 26.7% [1] Group 2: Basic Consumer Goods - Retail sales of staple food products increased by 5.8%, beverages by 18.9%, and daily necessities by 8.4%, collectively accounting for 13.3% of total retail sales and contributing 0.9 percentage points to growth [3] Group 3: New Energy Vehicles - The new energy vehicle market remains robust, with retail sales increasing by 12.8% year-on-year, contributing 1.4 percentage points to overall retail sales growth [3] - New energy vehicles accounted for 41.1% of total automotive retail sales, up 3.6 percentage points from the previous year [3] Group 4: Trade-in Programs - Trade-in related products have seen significant growth, with retail sales of communication equipment rising by 34.7% and cultural office supplies by 32.5%, contributing 1.8 and 0.5 percentage points to overall retail sales growth, respectively [3]