外卖平台服务“新国标”能给行业带来哪些新变化？

Core Points - The introduction of the "Basic Requirements for the Management of Takeaway Platform Services (Draft for Comments)" marks a new era of regulatory standards for the takeaway industry, focusing on food safety, merchant operational burdens, and rider rights protection [1][6] - The draft aims to address public concerns and inject new vitality into the takeaway industry through precise regulations [1][6] Food Safety - The draft establishes a comprehensive protection system for food safety, requiring merchants to submit valid business licenses and real-time location videos to ensure authenticity [2][6] - A new "order control prompt" mechanism is introduced to monitor merchant order capacity in real-time, preventing overload during peak times and ensuring food safety [2][6] Balancing Stakeholder Rights - The draft provides systematic solutions for rider rights, including fair compensation, work hours, and career development, ensuring riders receive appropriate recognition and rewards [3][6] - It addresses merchant rights by prohibiting platforms from transferring promotional costs to merchants and ensuring merchants retain promotional autonomy [3][6] Cost Transparency and Burden Reduction - The draft mandates clear disclosure of platform fees and prohibits the transfer of promotional costs to merchants or riders, aiming to alleviate financial burdens on small and medium-sized merchants [4][6] - It establishes a closed-loop management system for fee transparency, ensuring merchants are informed about applicable fees and costs [4][6] Regulatory Framework - The draft signifies a shift to refined governance in takeaway platform regulation, aligning with existing laws such as the E-commerce Law and the Anti-Unfair Competition Law [5][6] - It emphasizes the need for multi-departmental collaboration for effective implementation of the new regulations [6] Operational Order - The draft prohibits platforms from forcing merchants into promotions and aims to curb abusive subsidy practices, shifting competition focus from "traffic battles" to "service upgrades" [7][6] - It introduces innovative algorithm governance, requiring transparency in algorithm mechanisms and incorporating safety factors like weather and traffic into order distribution [7][6]