（活力中国调研行）中国唯一“医疗特区”加速开拓东南亚市场

Core Insights - The Hainan Boao Lecheng International Medical Tourism Pilot Zone is accelerating its expansion into Southeast Asian markets, including Indonesia, Singapore, and Laos, leveraging its unique status as China's only "medical special zone" [1][3]. Group 1: Market Expansion - The Lecheng Pilot Zone has launched 31 medical tourism products covering various specialties such as cardiovascular health, joint repair, and otolaryngology [1][3]. - The management has organized offline promotions in multiple Southeast Asian countries and collaborated with international travel agencies to create 25 personalized medical tourism routes tailored to the needs of patients from different countries [3]. - Future promotional activities are planned in Southeast Asia, Europe, and Australia to further enhance market presence [3]. Group 2: Payment Solutions - The Pilot Zone is addressing cross-border medical payment challenges by partnering with insurance companies like HSBC and AXA, aiming to facilitate international medical expense settlements and reduce payment barriers for patients [3]. Group 3: Visitor Statistics - As of the first half of the year, the Lecheng Pilot Zone welcomed approximately 1,800 international visitors, primarily seeking health check-ups, medical beauty services, and traditional Chinese medicine [3]. Group 4: Regulatory Framework - Established in 2013, the Lecheng Pilot Zone operates under policies that allow for "licensed medical, research, operation, and international medical exchange," achieving synchronization with international standards in medical technology, equipment, and pharmaceuticals [4]. - The zone has introduced over 500 urgently needed licensed medical devices and drugs that are available abroad but not yet in China, and it has established over 30 operational medical institutions [4].