赵丽颖带火的簪花围，千年渔村蟳埔靠非遗文旅破圈

Core Insights - The popularity of the "簪花围" (hairpin flower) style, inspired by actress Zhao Liying, has significantly boosted the cultural heritage and tourism economy of Xunpu village in Quanzhou [1][3][10] - The village has seen a surge in visitors, with over 426 million tourists recorded from January to July this year, generating tourism revenue exceeding 8.6 billion yuan [10][12] - The integration of traditional culture with modern tourism has led to the establishment of over 200 flower pin shops, creating new economic opportunities for local women [3][10] Cultural Heritage and Economic Development - The "簪花围" tradition, recognized as a national intangible cultural heritage since 2008, has been revitalized through modern tourism and social media [4][10] - Local women, particularly those involved in the flower pin shops, have become cultural ambassadors, promoting the traditional attire and customs to tourists [3][6] - The collaboration with L'Oréal's beauty training program aims to empower local women by providing skills that align with the tourism market, enhancing both cultural preservation and economic opportunities [3][12] Tourism and Visitor Engagement - The village has transformed into a popular destination for tourists, with daily visitor numbers exceeding 20,000, leading to a vibrant local economy [3][10] - The experience of traditional attire and cultural practices has become a key attraction, with standardized pricing for experiences making it accessible to a wide audience [10] - The rise of social media has played a crucial role in promoting the village and its cultural offerings, with many visitors drawn by the online presence of local figures like Huang Liyong [8][10] Community and Gender Dynamics - The tourism industry in Xunpu is predominantly female, with 90% of the workforce and income generated by women, highlighting the role of women in cultural and economic development [12] - Training programs specifically targeting women aim to enhance their skills and employment opportunities, addressing issues of unemployment and underemployment in the community [12] - The resilience and cultural pride of the local women, as exemplified by Huang Liyong, serve as a driving force for the preservation and promotion of Xunpu's heritage [6][7]