Core Insights - Brag House is engaging in strategic discussions with New to The Street, a rapidly growing financial media brand with over 3.5 million YouTube subscribers and national broadcasts on Fox Business and Bloomberg [1][5] - This collaboration marks a significant opportunity for Brag House as it prepares to film segments on the New York Stock Exchange, set to air on Bloomberg on October 4 at 6:30 PM EST [2] - The partnership aims to enhance brand awareness and credibility for Brag House, focusing on connecting brands and colleges with Gen Z audiences through innovative engagement in gaming and college sports [3] Company Overview - Brag House is a media technology platform that transforms casual college gaming into a community-driven experience, merging gaming, social interaction, and technology to engage Gen Z [4] - The company aims to provide an inclusive environment for casual gamers while enabling brands to connect authentically with the influential Gen Z demographic [4] New to The Street Overview - New to The Street has been a long-standing U.S. and international television brand since 2009, known for its sponsored programming on Fox Business and Bloomberg [5] - The brand has a significant online presence with over 3.5 million YouTube subscribers and utilizes Times Square billboards for promotion, delivering segments that help companies communicate their stories to investors [5]
Brag House Announces Strategic Partnership Discussions with New to The Street to Amplify Brand Reach and Redefine National Media Impact