Core Insights - Massimo Group integrates Claude AI into its Oracle NetSuite ERP systems to enhance operational efficiency and customer engagement, aiming for long-term shareholder value [1][2][3] Company Overview - Massimo Group is a manufacturer and distributor of powersports vehicles, including UTVs, ATVs, and mini bikes, headquartered in Texas [4] Strategic Initiative - The integration of Claude AI with Oracle NetSuite is expected to streamline workflows, enhance decision-making, and optimize collaboration across various departments such as sales, supply chain, finance, marketing, and customer service [2][3] - This initiative is part of Massimo's strategy to leverage advanced technology to improve productivity and customer experiences, positioning the company for growth into 2026 and beyond [3] Expected Outcomes - The deployment of AI is anticipated to accelerate product development cycles, improve supply chain coordination, and provide more responsive customer support, thereby enhancing operational performance [3]