Mei Ri Jing Ji Xin Wen·2025-09-24 12:19Core Viewpoint - The B-class sedan market is experiencing a price war, with domestic brands aggressively competing against each other and joint venture brands, reshaping the market landscape [1][5]. Group 1: Market Dynamics - The launch of the Roewe M7 DMH at a price range of 85,800 to 102,800 yuan signifies a strategic move to penetrate the 100,000 yuan plug-in hybrid sedan market [1]. - The BYD Qin L and Galaxy A7 are key competitors in the B-class plug-in hybrid sedan market, with starting prices around 80,000 yuan [1][3]. - The B-class sedan segment is characterized by high capacity and profitability, previously dominated by joint venture brands, but now seeing a shift towards domestic brands [5]. Group 2: Sales and Pricing Strategies - The BYD Qin L is currently offered at a promotional price of 87,800 yuan after discounts, while the Galaxy A7 has a terminal price around 81,800 yuan [2][3]. - The Roewe M7 DMH has already received over 10,000 pre-orders in its first week of pre-sale, indicating strong market interest [3]. Group 3: Competitive Landscape - The competition among domestic brands is intensifying, with the BYD Qin L and Galaxy A7 consistently ranking among the top sellers in the plug-in hybrid segment [3][5]. - The Roewe M7 DMH aims to provide a premium experience at a competitive price, targeting consumers looking for high-value offerings [3][4]. Group 4: Industry Trends - The plug-in hybrid sedan market has seen significant growth, with sales increasing from 9,925 units in July 2022 to 124,000 units in July 2023, capturing 12.6% of the overall market [7]. - Despite recent sales growth, the plug-in hybrid segment is experiencing a slowdown, with a reported 8% year-on-year decline in August [7]. - The future outlook for plug-in hybrids remains positive, with expectations of continued growth and potential for increased market share compared to pure electric vehicles [8].