连续九年入选！齐鲁晚报·齐鲁壹点上榜2025年亚洲品牌500强

Core Insights - The Asia Brand Conference held in Hong Kong announced the 2025 Asia's 500 Most Influential Brands report, with 217 brands from China (including Hong Kong, Macau, and Taiwan) making the list, representing 43.40% of the total [6][7] - Qilu Evening News and Qilu Yidian, under Dazhong Media Group, ranked in the Asia's 500 for the ninth time, being the only media brand from Shandong province to be included [1][3] Company Development - Qilu Evening News and Qilu Yidian have adapted to changes in the media landscape by promoting deep integration and innovation, focusing on a dual-brand strategy and developing platforms in smart media, cloud, and think tanks [1][4] - The total audience reach of the all-media system exceeds 186 million, with the Qilu Yidian app downloaded over 105 million times [3][4] - The company has established a "Media + N" operational model, collaborating with the Shandong Provincial Department of Agriculture to create the "Qilu Agricultural Supermarket" platform, attracting over 5,600 merchants and generating over 100 million yuan in transactions [3][4] Technological Advancements - Qilu Yidian has built a self-controlled platform through its technology team, exploring applications of AI, big data, and blockchain in media and culture [4][5] - The Qilu Yidian app has been upgraded to version 12.0, enhancing user interaction and content delivery [4] - The company has developed several key products, including the "Yidian Tianyuan" metaverse space and the "Yidian Tianji" media model, which have received national certifications [5] Industry Overview - The media industry ranked third in the Asia's 500 list, with 44 brands included, reflecting a slight decrease from the previous year [6][7] - The financial sector had the highest representation with 71 brands, followed by information technology and media, indicating shifts in consumer trends and industry dynamics [6][7]