Taboola.com(US:TBLA) Globenewswire·2025-09-24 13:00Core Insights - Taboola has enhanced its Realize platform with new Generative AI technology, enabling the transformation of static images into motion ads, which has resulted in a 20% increase in conversion rates for select advertisers [1][11]. Company Overview - Taboola is a global leader in performance advertising technology, focusing on delivering measurable outcomes at scale beyond traditional search and social media [3][12]. - The Realize platform is designed to provide advertisers with performance-based campaign management across a wide range of trusted publishers and ad inventories [2][4]. Performance Metrics - Since its launch, over 650 advertisers have tested the features of Realize, with notable success stories including an aviation brand that exceeded its performance goal by 34% [5]. - Advertisers across various sectors, such as Homes.com, Tripadvisor, and Philips Home Appliances, have reported significant improvements in user engagement and conversion rates due to the platform [7][8][9]. Technological Advancements - The introduction of Generative AI features in Realize allows advertisers to create more engaging ads, contributing to improved campaign performance [11]. - Realize leverages first-party data and AI technology to optimize advertising outcomes, reaching approximately 600 million daily active users [12]. Advertiser Feedback - Advertisers have praised Realize for its impact on performance marketing, highlighting increased user activity and effective campaign scaling [7][10]. - The platform is recognized as a vital tool for new customer acquisition and engagement, enhancing overall marketing strategies [8][9].