All Treats, No Tricks: Vita Coco Debuts Halloween Costumes Inspired By Vita Coco Treats™ Flavors for Labubu Dolls*

Core Insights - Vita Coco is launching limited-edition Halloween mystery kits featuring its Treats flavors, Strawberries & Creme and Orange & Creme, along with costumes for Labubu dolls [1][2][4] - The kits will be available starting October 1, 2025, exclusively for Vita Coco loyalty members, and will include a Treats product, a Labubu costume, and a mini-Treats keychain [2][4] - The Treats line aims to provide a fun and guilt-free indulgence experience, enhancing the brand's portfolio of coconut water and juice-based beverages [3][4] Product Details - Each Halloween mystery kit will reveal either a Strawberries & Creme or an Orange & Creme inspired look [2][11] - The kits are designed to merge fun, flavor, and fandom, appealing to both consumers and collectors [2][4] Company Background - The Vita Coco Company, co-founded in 2004, is a leading coconut water brand in the U.S. and operates as a public benefit corporation and Certified B Corporation [6] - The company focuses on delivering healthy, nutritious, and great-tasting products, including its flagship coconut water and protein-infused water PWR LIFT [6]