凯撒旅业：孙公司拟1600万元收购青岛汉莎

Core Viewpoint - The acquisition of 100% equity in Qingdao Hansha by Caesar Travel Industry's subsidiary is a strategic move to enhance its presence in the aviation catering sector and expand into the mass catering market [1] Group 1: Acquisition Details - Caesar Travel Industry announced the acquisition of Qingdao Hansha Tianchu Food Co., Ltd. for 16 million yuan [1] - Qingdao Hansha specializes in standardized production and distribution services for airline meals and frozen foods [1] Group 2: Business Challenges - Qingdao Hansha has been facing continuous losses due to a decrease in orders from major foreign airline clients and important chain restaurant brands [1] - The company is set to cease operations by September 30, 2024, due to the adverse external environment affecting its business [1] Group 3: Strategic Implications - This acquisition is part of the company's strategy to deepen its expertise in the aviation catering field and upgrade its supply chain [1] - The move also aims to facilitate the expansion into the mass catering market, indicating a broader growth strategy [1]