CNBCยท2025-09-24 13:43Group 1: Product Launch - Xiaomi launched the Xiaomi 15T series of smartphones, including the Xiaomi 15T and Xiaomi 15T Pro, during an event in Munich as part of its global expansion strategy [1][2] - The devices are priced at 649 euros ($766) and 799 euros, featuring a triple-camera system, a large 6.83-inch display, and significant battery power [2][3] Group 2: Competitive Positioning - Xiaomi aims to position the 15T series as a contender to Samsung's mid-range A series and top-end S series smartphones, with the 15T being described as an affordable flagship with high-end features [2][3] - In Europe, Xiaomi has become the third largest smartphone player by market share, following Samsung and Apple, through a mix of high-end and mid-tier devices [4] Group 3: Strategic Focus - The launch of the 15T series is part of Xiaomi's premiumization strategy, targeting budget-sensitive, spec-focused buyers who prefer high-end devices [5] - Xiaomi announced the global launch of its Mijia brand of home appliances, including a refrigerator, washing machine, and air conditioner, indicating its ambition to expand beyond smartphones [5][6]