Cup of Joe, Meet Dough: KRISPY KREME® and Joe Jonas Spin National Coffee Day into National Coffee Weekend
Businesswire·2025-09-24 13:45

Core Points - Krispy Kreme is promoting a special offer for National Coffee Day, providing an Original Glazed® dozen for just $1 with the purchase of any dozen at regular price [1] - The promotion runs from Saturday through National Coffee Day on Monday, September 29 [1] - The campaign emphasizes the combination of coffee and doughnuts, highlighting the cultural significance of this pairing [1] Company Strategy - The initiative aims to attract customers by leveraging a popular holiday, encouraging increased foot traffic and sales during the promotional period [1] - The marketing strategy includes endorsements from celebrities, such as Joe Jonas, to enhance brand visibility and appeal [1] Industry Context - National Coffee Day serves as a significant event for coffee and doughnut retailers, providing an opportunity for companies to boost sales and engage with customers [1] - Promotions like this are common in the food and beverage industry, particularly around holidays, to stimulate consumer interest and drive revenue [1]