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Jimmy Kimmel's return represents a big, final test for Disney's Bob Iger before he heads for the exits
Business Insiderยท2025-09-24 13:56

Core Viewpoint - The return of Jimmy Kimmel's show after suspension has significant implications for Disney CEO Bob Iger's legacy, as it places him at the center of a cultural conflict involving celebrities and political figures [2][5]. Group 1: Impact on Disney and Bob Iger's Legacy - Bob Iger's handling of the Kimmel situation could define his legacy after nearly two decades at Disney [4][5]. - The controversy has polarized opinions, with Kimmel's supporters upset about his suspension and detractors unhappy about his reinstatement [6]. - Iger's previous stance emphasized that Disney was focused on entertainment rather than political agendas, which contrasts with the current situation [9]. Group 2: Industry Dynamics and Challenges - The local TV station owners Nexstar and Sinclair, which refuse to air Kimmel's show, control approximately 25% of ABC stations, highlighting tensions between Disney and local broadcasters [8]. - The support of celebrities for Kimmel is crucial for Disney, as losing this backing could hinder the company's ability to produce content [7]. - Iger faces additional challenges, including the need to identify a successor before his planned departure in 2026, which may be complicated by the ongoing Kimmel situation [10]. Group 3: Financial Considerations - Disney announced plans to increase the monthly price of some Disney+ subscriptions by $2 to $3, a move that may resonate with consumers amid the ongoing controversies [11].