TTD's JBP Momentum Hits Record High: Unlocking Durable Growth Ahead?

Core Insights - The Trade Desk (TTD) is well-positioned to capture growth opportunities in the advertising technology sector, particularly through its strong presence in CTV, retail media, digital audio, and data analytics [1] - The company's Joint Business Plans (JBPs) with global advertisers and agencies have reached record levels, indicating robust growth potential [2][10] Group 1: Joint Business Plans (JBPs) - JBPs are strategic agreements that define shared goals and responsibilities between partners, aimed at enhancing performance and mutual growth [2] - TTD is signing more multi-year JBPs than ever, with the number of active JBPs reaching a record high, leading to increased spending under these agreements [2][10] - Nearly 100 JBPs are currently in progress, many in late-stage development, showcasing a collaborative model with brands and their agencies [3] Group 2: Platform and Ecosystem Performance - TTD's platform, Kokai, powered by Koa AI, is delivering significant performance improvements, with clients experiencing over 20-point KPI enhancements [4] - OpenPath is enhancing supply chain efficiency, providing transparency to publishers and confidence to clients, resulting in substantial revenue gains [4] - The company emphasizes objectivity in ad tech, offering unbiased access to premium inventory, which is particularly beneficial for advertisers targeting live sports [4] Group 3: Competitive Landscape - The advertising technology market is competitive, with significant players like Google and Amazon, as well as independent companies such as Magnite and PubMatic [5] - Magnite is a leading supply-side platform (SSP) that has expanded through mergers and partnerships, including a notable collaboration with Netflix [6][7] - PubMatic is also an SSP, focusing on CTV and emerging revenue streams, with CTV now accounting for nearly 20% of its total revenues [8][9] Group 4: Financial Performance and Valuation - TTD's shares have declined by 57.7% over the past year, contrasting with the rise of the Zacks Internet -Services industry and S&P 500 composites [11] - The forward price/earnings ratio for TTD is 23.11X, which is lower than the industry average of 24.69 [12] - The Zacks Consensus Estimate for TTD's earnings for 2025 has decreased over the past 60 days, indicating potential challenges ahead [13]