Core Insights - The AITO M9 has disrupted the luxury car market, achieving over 240,000 deliveries and capturing more than 70% of the new energy market in the 500,000+ segment within 18 months of its launch [1] - Traditional luxury car dealers are increasingly shifting towards AITO M9, indicating a significant change in consumer preferences [1] Group 1: Technology and Innovation - AITO M9 leverages Huawei's full-stack intelligent technology to establish a new paradigm of "tech luxury," moving beyond traditional luxury metrics like engine displacement and leather quality [1][2] - The vehicle offers advanced features such as the HarmonyOS 4 and the upgraded Huawei QianKun intelligent driving system, which enhances user experience and safety [2] - The introduction of the "Parking from Space 2.0" feature allows for seamless parking, showcasing the vehicle's advanced automation capabilities [2] Group 2: Market Positioning and User Experience - AITO M9 is positioned as a "full-scenario smart flagship SUV," catering to both high-end business and family travel needs, thus transforming the perception of luxury from mere status to experiential value [4] - The vehicle's design and features have made it a popular choice for business receptions, enhancing corporate image and facilitating client interactions [4] - Family-oriented features, such as rear-seat projection and child-friendly modes, address specific user pain points, making it a preferred choice for parents [5][6] Group 3: Market Impact and Competitive Landscape - The introduction of the new color "Silver Purple" reflects AITO M9's confidence and aims to attract younger, trend-conscious consumers [7][8] - The success of AITO M9 has pressured global automotive giants, leading to layoffs and dealership closures as they respond to the rise of Chinese smart car brands [8] - The shift from "material luxury" to "tech luxury" signifies a fundamental change in consumer values, challenging traditional luxury car manufacturers to adapt or risk obsolescence [8]
18个月50万级销冠！问界M9如何重写豪华车市场规则
Feng Huang Wang Cai Jing·2025-09-24 14:16