【环球财经】德国啤酒消费下滑 慕尼黑“举杯”热情依旧

Group 1 - The 190th Munich Beer Festival opened on September 20 and will last until October 5, showcasing the enduring love for beer and tradition despite declining beer consumption in Germany [1][2] - The festival is expected to attract over 7 million visitors and generate approximately €1.5 billion in revenue, with 40% coming from on-site activities and the rest from hotels, restaurants, and retail across the city [2] Group 2 - Beer consumption in Germany has been under pressure, with beer sales dropping to 3.9 billion liters in the first half of this year, the lowest level recorded since 1993, and per capita consumption falling to about 88 liters last year [2] - The Munich Beer Festival has a rich history dating back to 1810 and has maintained its appeal, creating significant economic value for the city [2]