Seasonal retail hiring to fall to lowest level since 2009, signaling trouble for holidays, report says

Core Insights - Seasonal hiring in the retail industry is expected to decline significantly, with projections indicating the addition of under 500,000 positions in Q4 2025, marking the smallest seasonal gain in 16 years and an 8% decrease from the previous year [2][4] Group 1: Hiring Trends - Retailers are facing multiple challenges including tariffs, inflation, and a shift towards automation, which is leading to fewer seasonal hires [3][4] - Major retailers like Target have not disclosed their seasonal hiring plans yet, contrasting with last year when they announced specific hiring numbers [5][6] - Companies such as Spirit Halloween and Bath & Body Works have released their hiring plans, with Spirit planning to hire 50,000 and Bath & Body Works planning to hire 32,000 workers [7][8] Group 2: Economic Indicators - The overall job market has shown signs of slowing, with nonfarm payrolls increasing by only 22,000 in August, significantly below expectations [9][10] - Consumers are under financial pressure due to persistent inflation and high interest rates, which may dampen demand during the holiday season [11] - Reports indicate that consumers plan to spend 5% less on holiday gifts and related expenses this year, marking the first significant drop since 2020 [12]