Workflow
广汽丰田四款油车集中焕新:搭载华为新终端,价格下调3万起
Nan Fang Du Shi Bao·2025-09-24 14:45

Core Insights - GAC Toyota is focusing on strengthening its dominance in the fuel vehicle market while also enhancing the intelligence of its models through partnerships with technology companies like Huawei [1][3][4] Group 1: Product Updates - GAC Toyota launched the 2026 models of four global vehicles, including Sienna, Highlander, Crown, and Camry, with upgrades in intelligence and features, while also reducing prices [1][5] - The new models feature significant technological enhancements, including the Qualcomm 8155 chip, which increases computing power by four times, and a shift to larger screens, marking the entry into the "big screen era" for Toyota's global vehicles [5][6] - The Sienna's entry price is set at 269,800 yuan, down by 30,000 yuan from the previous model, and includes luxury features such as a first-class seat with 16-point massage and a quiet cabin [6][7] Group 2: Market Position and Strategy - Despite the rise of new energy vehicles, the fuel vehicle market remains strong, with a penetration rate of approximately 51% for new energy vehicles, indicating sustained demand for traditional fuel vehicles [3][4] - GAC Toyota's sales reached 64,000 units in August, a year-on-year increase of 14.29%, and cumulative sales from January to August exceeded 466,700 units, reflecting a growth of 4.73% [7][8] - The collaboration with Huawei aims to enhance the smart cabin experience in fuel vehicles, with features like AI voice control and seamless connectivity with smart home devices [4][5]