Mei Ri Jing Ji Xin Wen·2025-09-24 14:52Core Insights - Qualcomm has established deep partnerships with nearly all major smartphone brands in China over the past 30 years, expanding its collaboration into the automotive sector in recent years [1] - The company views the trends of self-developed chips by manufacturers like Apple and Xiaomi as a long-standing issue, emphasizing the importance of providing valuable technology and services to clients [1] - Qualcomm's chairman in China, Meng Pu, identifies AI, automotive, and robotics as emerging fields with significant growth potential, predicting that the market sizes of these sectors could equal or exceed that of smartphones [1][6] Qualcomm's Strategy and Market Position - Qualcomm's chips are characterized as general-purpose, allowing for economies of scale, while different manufacturers have varying demands [1] - The company has supported nearly all major automotive brands in China over the past three years, participating in the launch of over 210 vehicle models, showcasing the rapid pace of innovation in the Chinese automotive industry [5] - Meng Pu highlights the need for Qualcomm to adapt quickly to the demands of Chinese manufacturers, which often require faster implementation of new technologies compared to their Western counterparts [5] AI and Future Technologies - Meng Pu believes that true artificial intelligence is still in its early stages, with current applications being relatively basic, and anticipates that all products will eventually need to be reimagined with AI [5] - The company is focusing on edge AI, which runs directly on devices, to enhance privacy and provide real-time responses, as opposed to cloud-based AI solutions [4] - Future product strategies will not involve developing entirely new chips for each new device category but will instead adopt a platform-based approach to maintain cost-effectiveness and versatility [6] Emerging Opportunities - The next growth engines for Qualcomm are seen in smart connected vehicles, robotics, and smart eyewear, with a strong emphasis on AI integration in these areas [6] - Meng Pu predicts that the market for robotics and wearable devices, including AR and VR, will grow significantly, potentially matching or exceeding the smartphone market [6] - The company aims to explore suitable chip solutions for robotics, which share many commonalities with automotive technology, while also addressing the challenges of performance, energy consumption, and cost in developing AI eyewear [6]