Workflow
Tide Makes the Biggest Upgrade to Its Liquid Detergent in 20 Years with Its Most Advanced Formula Yet
P&GP&G(US:PG) Businesswire·2025-09-24 16:00

Core Insights - Tide, recognized as America's leading laundry detergent brand, has introduced its most significant upgrade to the Original Liquid Detergent in over 20 years, featuring an advanced formula for superior stain removal and enhanced brightness and freshness [1] Company Developments - The new formula is designed to provide the most technologically advanced stain removal capabilities, ensuring that clothes remain brighter and whiter [1] - The upgrade also promises longer-lasting freshness of the iconic Tide scent, enhancing the overall user experience [1] Industry Trends - The innovation reflects a broader trend in the consumer goods industry, where brands are increasingly focusing on product enhancements to meet evolving consumer expectations for performance and quality [1]